BonusMail MailshotPro Anti-Spam Policy

BonusMail has a zero-tolerance spam policy.

For Email Recipients

BonusMail has a zero-tolerance spam policy. Any BonusMail Member who is found to send unsolicited email messages will have their account terminated.. Recipients of email using the BonusMail services may report any suspected abuse to abuse@bonusmail.co.uk.

All newsletters sent using the BonusMail services will have an "unsubscribe" button at the bottom of the newsletter.Recipients may use this link if they no longer wish to receive emails from the sender.

For BonusMail Users

All users of our BonusMail newsletter services must agree to only sending permission-based email as part of agreeing to the End User Agreement (EUA) when they signup to an account. This means that all recipients who are sent emails must have opted-in to receive communications from the sender.

Recipients will be considered to have opted-in by signing-up via form on a web site, on any point-of-sale sign-up form, or on a physical sign-up sheet. All opt-in forms should clearly indicate what email will be sent and how often. Purchased lists of any description, whatever their source may not be used within the BonusMail services.

As a user of BonusMail, you may not:

• purchase lists (whether they are opt-in or not)
• harvest emails from web sites
• email someone who has opted-out from your list
• add an email address into your newsletter email list without the subscriber's permission
• send out unrelated content to your newsletter subscribers

As a user of BonusMail, you may only:

• send out a newsletter to a recipient who has opted-in to receive it
• send out information and content to recipients who have specifically requested information on that topic from your company

Anti-spam Policy Enforcement

BonusMail has a zero-tolerance spam policy. The strict measures we take to enforce our policy include, but are not limited to:

• Reviewing and monitoring large list imports.
• Storing a record of every email that is sent through the BonusMail service.
• Terminating the account of any member found to be using BonusMail for spam.
• Insisting that every email, whether text or HTML, must contain a mandatory opt-out/ unsubscribe link at thefoot of the message. The unsubscribe link cannot be removed.

Definition of Spam: Unsolicited Bulk Email ("UBE").Unsolicited means that the Recipient has not granted verifiable permission for the message to be sent. Bulk means that the message is sent as part of a larger collection of messages, all having substantively identical content.

BonusMail is intended for businesses who have an their own list of permission-based opt-in email addresses. We provide the BonusMail service only to businesses who follow our strict anti-spam policy.

Complaints Procedure

We have a zero-tolerance spam policy. Your BonusMail account will be terminated instantly if you send spam. Any reported suspected spam abuse will be investigated by us.

To determine whether you have sent spam we will:

• examine the content of the message in question
• examine your subscriber list for look for patterns/ words common to harvested lists
• review the recipient's spam complaint
• view the BonusMail records to see when the recipient was subscribed and their IP address

We recognise that It is possible for someone who has subscribed to your newsletter to have forgotten that they have opted-in. For this reason if we receive a complaint from a subscriber we will check your records to see whether the recipient subscribed through your website and remind them of the link on the email footer which will allow them to unsubscribe from your list.

Your email lists would be reviewed to check that the opt-out is being adhered-to.

Multiple complaints concerning the same newsletter would be treated as suspicious.

Upon reciept of a complaint, we will notify you of the complaint, explain the action taken, review your web site opt-in form and , if appropriate, suggest changes to the instructions you provide when subscribers opt-in to your newsletter.

Where a recipient who makes a complaint did not sign up through your site, but was imported into the system, no date of subscription or IP record will exist. In this case we will contact you by email and/or phone to give you the opportunity to verify that the recipient is an opt-in subscriber. If you are unable to do so, your account with BonusMail will be withdrawn.

Where a BonusMail account is withdrawn as a result of a member abusing our ant-spam policy, no refund will be given for the unused period of the account.